MARC Record from harvard_bibliographic_metadata

LEADER: 02727nam a22004695a 4500
001 014221621-6
005 20141212185033.0
008 141030s2014 gw | s ||0| 0|eng d
020 $a9783642394140
020 $a9783642394140
020 $a9783642394133
024 7 $a10.1007/978-3-642-39414-0$2doi
035 $a(Springer)9783642394140
040 $aSpringer
050 4 $aQA75.5-76.95
072 7 $aUT$2bicssc
072 7 $aCOM069000$2bisacsh
072 7 $aCOM032000$2bisacsh
082 04 $a005.7$223
100 1 $aQin, Zheng,$eauthor.
245 10 $aE-Commerce Strategy /$cby Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li.
264 1 $aBerlin, Heidelberg :$bSpringer Berlin Heidelberg :$bImprint: Springer,$c2014.
300 $aApprox. 360 p. 30 illus.$bonline resource.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $atext file$bPDF$2rda
505 0 $aE-commerce and E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy of Industries -- E-commerce Strategy in Enterprises -- E-commerce Strategy under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation and Outlook of E-commerce Strategy.
520 $aE-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
650 10 $aComputer science.
650 0 $aComputer science.
650 0 $aInformation systems.
650 0 $aManagement information systems.
650 24 $aInformation Systems and Communication Service.
650 24 $ae-Commerce/e-business.
650 24 $aBusiness Information Systems.
700 1 $aLi, Fengxiang,$eauthor.
700 1 $aLi, Shundong,$eauthor.
700 1 $aZhang, Yang,$eauthor.
776 08 $iPrinted edition:$z9783642394133
988 $a20141104
906 $0VEN